Program for JATA Tourism Forum 2011 (provisional)

Japanese Outbound Market - How to Reach the Japanese Consumer -
* in English only

Held prior to the JATA Tourism Forum & Travel Showcase, this seminar provides fundamental market knowledge to countries lacking Japanese market access or traditional market access in order to make the Conference and the Travel Showcase more meaningful as well as to facilitate entering the market.

The main thrust will provide pertinent consultation for each nation at the time of market entry; additionally, a tour operator (land operator) with strong SIT-related travel products will join us as a guest to expand the subject matter in detail.

Towards the recovery of outbound tourism - Resolution of Japanese travel industry -
* Simultaneous interpretation:Japanese/English

Opening Ceremony

Coffee Break

Keynote Speech

Cocktail Reception

The Partnership between Travel Agencies and Airlines - Extensive discussion on detailed measures for providing steady supply of air - * Simultaneous interpretation:Japanese/English

As airlines have worked toward optimization in recent years through revenue management and direct marketing, securing capacity on airlines to improve travel products has become a major challenge for the travel industry.

Focused on the 2015 expansion of airport capacity in and around Tokyo and the full liberalization of aviation, airlines will make even greater efforts toward improved efficiency.

With this in mind, we will ask representatives of some of Japan and Asia's leading airlines about their views on management strategy and airline ticket sales. We will also welcome some of the leading mid-sized and major travel agents in the industry to discuss specific measures to secure airline capacity and reaffirm the partnership between airlines and travel agencies.

Expanding the World Travel Market - the Necessity of Package Tour Legislation
* Simultaneous interpretation:Japanese/English

With the rapid expansion of the world tourism market, the EU is planning revisions to its rules on package tours in 2012. What about Japan?

With the rise of BRICs, ASEAN and other regions and the huge decline in Japan's share of the global tourism market, have the current rules for special compensation, itinerary guarantees, cancellation fees and other regulations weakened Japan's competitiveness and hindered the development of the travel industry itself?

Through international comparisons, we will consider rules on package tours that promote the development of the travel market both in Japan and worldwide.

Towards an early recovery of Japan Inbound Tourism
* Simultaneous interpretation:Japanese/English

This year Japan fell victim to an unprecedented disaster. As persons involved in inbound travel continue to grasp the current situation, common directions for building a new optimum worldwide destination are being revised, and discussions are under way to determine how the industry can work together and develop effective ways to expand the new inbound travel market.

To help achieve these goals, we will welcome as panelists representatives from the Japan Tourism Agency and industry groups as well as their overseas partners in a symposium to reevaluate common directions among the public and private sectors, to quickly rejuvenate the inbound travel market, and to kick off the creation of a new market for inbound travel.